I’m always interested in who actually visits my sites – not just only where they came from, but how they used my site. Traditionally you could measure which pages were visited and maybe for how long, but that seems to fall short of making it more meaningful. Cue CrazyEgg and RobotReplay!
I’ve used CrazyEgg in the past for my projects – It’s not just about the usual stats of “where did someone come from?”, “are they using x browser?”, etc. This gives you real, meaningful measurement of where people are clicking and why – it also enables you to see how your current site design is or isn’t working.
- HeatMap – One of my favourites; Allows you to see where the most active clickable parts of a page are, thus allowing you to revise your web design if needed.
- Confetti – Where your referrers clicked (e.g. all google referrers), by top referrers
- Overlay – Stats about the various elements on your pages
- List – the more low-level set of data on your page
- RSS & Email notification
The great thing about it is that it’s free to try – for the first 4 pages and 5,000 visitors – I think that’s a great way to start looking at more meaningful ways to make sites user friendly and drive traffic up!
What a great site – complimentary in some ways to CrazyEgg. RobotReplay says that it:
“….lets you record and watch your website visitors in action. View recorded sessions of every mouse movement, click and keystroke:
- Improve your site’s usability
- See where your readers get bored
- Convert more visitors to buyers
It’s usability testing for the rest of us.”
And it’s free! I found this tool invaluable to track the actions of my users – it’s more of an observational tool, but valuable nonetheless as it can really show you how people moved their mice in real time to get around the site.