A trick up Apple’s sleeve? iPod Touch 4th Generation

Apple has released two significant products that have generated a great deal of press; the iPad and the iPhone 4 but has been pretty quiet about their iPod product line of late. Why is this?

The iPod helped Apple make it big

No-one can argue that Apple’s iPod product line was a game changer not just for the MP3 player market but also for Apple’s own image. Of course they were already huge in the creative industry (with the help of Adobe with applications such as Photoshop) and had a “edgy” branding in the tech market, but to make it into everyday people’s homes was the huge leap for them – and the iPod made that possible.

iPod Touch 4th Generation released September 2010!

Well, that’s my guess. Apple has traditionally released a new generation around September and given that the iPhone product can lend its’ set of technology back to the Touch, it’s not unreasonable to suggest that this September we’ll also see a new iPod Touch. For Apple to announce that during the furore of iPad and iPhone madness would dilute the message for all the platforms, so I would imagine we’ll see them announce the Touch towards August. In the meantime, existing iPod Touch units can upgrade to iOS4 – if you’ve got a Touch and feel like an upgrade is in order, Apple have an app (well, page) for that.

New Features for the iPod Touch 4G

Here’s the list of potential upgrades I see for the next gen Touch:

  • Camera – For both stills and also video. Because of the iPhone 4G’s video conference capability, it would be great if they could also include this feature for the Touch – but that also blurs the line of what this product is designed to do. I think at best we’ll just see a static camera capability.
  • High Resolution Screen – Using the same technology as the iPhone 4G, the screen resolution will be upped.
  • Longer Battery Life – if the iPhone 4G gets it, why shouldn’t the Touch?
  • Faster Processor – Now Apple manufactures their own processors, as seen in the iPad/iPhone4 products, this could be likely.

Other posts around the webby world suggest they want 3G – I don’ t know this will happen because this starts to make the product a mobile phone like device. Though thinking about it, that could be  the staging of what the Apple product line is headed towards – the vision many have shared that we have a mobile all-in-one device that includes phone, camera, video, media player, games machine…What a bugger it would be if you lose it though… for that to work you would start to need retina scans or finger printing authentication..

Since writing this article Apple did release the iPod Touch which did include the features I suggested; You can also install Skype which gets around the whole 3G/Phone question. The camera isn’t quite up to the iPhone 4 specification but there is a reason for that. In any case the product seems to once again set the standard for mp3 players. I’m sure Microsoft’s Zune will be playing catchup soon…

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