The State of the Smart Phone Union – iPhone 5, HTC, Motorola, Samsung et al

The iPhone 5 is launched 21 September 2012. It is anticipated to out-sell the iPhone 4S, yet reading the netisphere there’s some negative press out there about the launch – somehow, despite the leaking of multiple parts ahead of time, it wasn’t revolutionary enough.

Whilst it didn’t blow away the competition, it did provide enough reason for some to upgrade their phones – faster processor, widescreen, better construction and updated camera to name the main ones (IOS6 is a given and available for other models). Consequently the general reaction from Apple Fanbois was to either cry in their latte, blindly accept their given lot, or to critique the product for not being evolutionary enough (e.g. missing NFC). Droidbois meanwhile were laughing in their Mountain Dew because the hardware specs are a little underwhelming compared to many of their handsets.

To me this was all somewhat irrelevant. In my opinion, we’ve reached a plateau in smart phone hardware. It’s not a roadblock, just a natural pause in the way of tech things that let’s the market stabilise and then move on.

The Differentiator

The difference here is the software implementation – the iPhone 5 hardware is comparative enough with its’ Android competitors (namely Samsung Galaxy SIII, HTC OneX and Motorola Razr) to not really care. Without getting into a debate about the Apple custom processor vs OOTB Snapdragon et al., the software is going to be the thing that makes the difference for many.

When you look at the comparison of IOS vs Droid apps, there’s very little difference – there are some outliers (for example, iPhone has Hipstamatic and Siri whilst Droid has Swype and a swathe of apps that let you customize your android experience – to name but a few). It’s these differences that will drive consumers to the platform – and they’re looking for integration both at an app level, but also to their life. I’ve seen some beautiful apps but their function is limited (Solar for example), and to be honest, I’d rather have something a little more intuitive that could give me more insight into the weather and what it means for me.

So whilst the debate will rage on about IOS vs Android, i’m looking to the app developers to really push each platform and bring true value. In turn they will also push the limits of the hardware which will drive the handset manufacturers to go to the next evolution (or revolution – Google Glasses anyone?). That in turn will put pressure on the batteries, cameras, building materials,etc to go to that next level.

So when is iPhone 5S out again? 🙂

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