Don’t be fooled – The Race for Mobile Dominance

When the US elections were taking place, there were a number of topics which caused the US public to either get really annoyed, or behind in support, however some of these topics were perceived as smokescreens to get people to invest their time in one matter, whilst the offending party was forging ahead with their real agenda.

Much the same can be said about the state of today’s mobile phone market. The announcement of the Samsung Galaxy S4 is anticipated mid-March 2013 and there is debate about the next iPhone (iPhone 5S). In either case, much conversation has focused in on the hardware specs and screen size.

What’s really important

Whilst having a processor that’s capable of handling function, storage memory sufficient to accommodate photos, videos, apps and music and form that allows the phone to be both of a quality build, handled comfortably and screen size appropriate to needs there are a couple of really important things to consider:

The Operating System

Given that we as consumers appreciate and are more critical of the User Experience (and User Interface), having an operating system that looks and feels intuitive and can be adaptable to your own use of the device is essential. Neither Android nor IOS are yet there, with IOS being somewhat now overdue a UI/UX refresh and Android being plagued by layers of OEM fluff (e.g. MotoBlur, HTC Touch) to confuse the user experience.

Another example of this shortcoming is being able to share to your preferred social network should just be an option, regardless of network. Typically being able to share content from an IOS device to Google+ is more difficult than Facebook – but why is that? I as a user prefer to be able to define my social networks, not be constrained.

[UPDATE: Andy Parry brings the Ubuntu mobile OS to my attention – see this – this is exactly what i’m talking about how the UX should be more like]

The Phone

I’ve mentioned this before; the mobile phone needs to be revamped totally in the experience; not only a good sensor, but also the ability to create more useful metadata such as learning different faces so that it would be possible to then retrieve all the photos of Uncle Dave (person metadata), taken in Chicago (GPS metadata) last Autumn (time/date metadata), near Sears Tower (GPS metadata).

Also the actual holding and storage of a phone needs to be considered; I like the iPhone 4/4S for its compact size, yet it still manages to deliver a solid feel and also very view able screen.

The battery life

It’s all well and good having a powerful phone with an amazing screen, but it’s totally negated if you don’t have the battery life. I feel almost certain that the maximum brightness on phones, whilst very appealing, is hardly used by many due to the battery consumption – effectively rendering it a sales medium. When we start to have efficient batteries and components that consume them, then we have a truly adoptable phone.

Conclusion

Of course, this is skimming the surface, but the point is, don’t be fooled by the processor power etc. Think about the application of the phone to you. Would having a Galaxy S3 vs. S4 make a difference  Maybe, if you’re an avid photograper. However if you’re just browsing facebook, youtube, etc. it may not be of discernible difference (depending on the battery life)… case in point I have an iPhone 4 – initially a temporary phone until the iPhone 5 came out, but after due consideration, cost and features were not quite enough to upgrade for upgrades sake, based off my use.

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